Mix for Profit: Boost Your Bar Sales with Premium Fever-Tree Mixers
Oct 01, 2024
Mix with the best – be the best!
As the season begins to change, people find themselves wanting to drink slightly differently. Those glasses of red wine and hot mulled drinks turn into lighter and brighter cocktails and long drinks like Spritzers and G&Ts.
One thing you can be sure of though, is no matter the season, Fever Tree can help deliver quality products your customers will love, after all, if three-quarters of your drink is a mixer, then mix with the best. Fever Tree has been voted the world's best-selling and top-trending mixer brand for 10 years running!
Try these easy recipe ideas and simple hacks to increase your GP $$ and keep your customers coming back for more.
From mixer to cocktail
Sometimes all a customer wants is a simple spirit and mixer, and that’s fine. But through some simple upselling, you can shift that customer from an easy mixer to an even easier and more delicious cocktail. Doing so can massively increase customer satisfaction and the chance of repeat purchases, whilst also driving your margin and bottom line.
Rum & Dry
30ml Appleton Estate Signature Blend
90ml Fever Tree Spiced Orange Ginger Ale
The sweet tropical notes in rum blend perfectly with the spiced orange notes of this premium ginger ale. Adding a premium-looking garnish like a pineapple wedge and a mint sprig turns this otherwise $10 mixer into an easy $16 cocktail. You’re happy because your bottom line is growing, and your customers are happy because they’re getting premium cocktails for under $20.
Use a more premium product and charge a more premium price. All of a sudden, you have a margin-driven cocktail.
Simple switch
Customers know G&Ts, it’s a simple drink that they understand. In Spring where it's lighter and longer but the chill is still around, why not take what they know and switch it up? Gin and Ginger Beer pair beautifully together. Put that drink in a large wine glass full of ice and up the quantities. Rather than a $10 spirit and mixer with 30ml, you have a premium cocktail with 45ml that you can charge $16 for. Yes, using more alcohol and a more premium mixer increases the cost, but by creating a premium cocktail serve, you can charge a higher premium price, offsetting any cost increase and driving margins.
Gin & Ginger
45ml Contemporary Gin (not London Dry)
120ml Fever Tree Ginger Beer
The botanical-forward nature of gin works beautifully with a premium ginger beer like Fever Tree. Stay away from citrus-forward London Dry styles of gin, and aim for more herbaceous “oriental” or “new world” style gins. New Zealand is full of wonderful gins that pair fantastically with Fever Tree Ginger Beer, and we know people love supporting local so a great opportunity for you and your customers alike to support our burgeoning craft industry.
Utilizing Fever Tree's range of premium mixers, pimping your glass and garnish game and presenting the drink beautifully can easily turn mundane mixers into stand-out cocktails, driving both your guest experience and your bottom-line revenue.
After all, if three-quarters of your drink is mixer, then mix with the best!
