Panhead "Slay to Pay"

Dec 19, 2023

The popular beer brand has developed a vending machine that operates via electric guitar and is strictly controlled by the musical abilities of the user. Filled to the brim with a selection of Panhead Custom ales like their Supercharger APA, Quickchange XPA and Port Road Pilsner, the only way to ‘pay’ for a cold one is by adequately slaying a guitar riff.

Equipped with a fully-custom Explorer guitar, sub and beer tap guitar stand, the ‘Slay to Pay’ vending machine uses the power of AI audio fingerprinting to rate people’s guitar skills in real-time, and distributes a beer to those it deems worthy.

Says Rebecca Sinclair, Panhead Custom Ales head of Brand & Creative: “It’s essentially a souped up guitar hero for adults. As far as we know, this is a first of its kind machine with some pretty cool new tech and the best kind of reward for those willing to give it a go. No one has done this before!

“As a brewery that’s all about living loud, pushing the boundaries and customisation, the machine was the perfect combination of a couple of our favourite things, cold beer and really loud music. We gave it its first run at the Panhead Rolling Stone Music Awards and it turns out it’s pretty ruthless. It rejected some of the best guitarists in the country.”

Follow @Panhead for more and to find where to "Slay to Pay" in 2024!